Don’t Be a Lazy Marketer!

Some business owners are so lazy, I cannot believe it! And it’s so easy to fix.

Here’s the scenario:

I buy a product from someone, they ship me a CD, and the CD has no tracks! It’s just one long audio. So what happens? I listen to it, and then I need to stop the player (for whatever reason) and now, when I want to listen again, I have to hold down the search button on my cd player and hope that I find my place.

I hate it when this happens!

If you are an information marketer, and you sell audio CDs, make sure you have your cd production person put in audio tracks. This is important so that the customer can stop the cd, and then come back to it, and quickly find their tracks again. I’ve purchased Internet Marketing programs from high profile marketers and they leave out the tracks.

So what happens is that I don’t listen to the audio CD.

And that makes it less likely for me to buy another product.

Keep your customers happy, keep them consuming your products: put audio tracks on your cds.