Business owners think backwards!  Why ? Because they need to! 

What I'm talking about here is that when you set up your website for email marketing, you need to create things in the reverse order of how your prospects opt in.

Here is how your visitor opts in to your Autresponder Series
(single opt in process):

1) Visitor comes to website and sees opt in box, enters their name and email, and clicks the submit button

2) Visitor lands on a 'thank you' page

3) Visitor checks their email, and sees an autoresponder message from you, and now they are in your autoresponder series.

BUT, for you to create that process, you need to work backwards!

Here's how you, the business owner, sets up the Opt in Box:

1) Create your autoresponder series of messages

2) Create you 'thank you' page (or you can use the sytem defaut one that your shopping cart system gives you.  Both 1ShoppingCart/MarketersChoice and Aweber give you a system default 'thank you ' page)

3) Create you opt in box on your website

So when building your website and online store, remember that you need to always think backwards!

This week I'm participating in a panel discussion on selling to your customers with a different approach. Until recently the sales voice of Internet marketing has been dominated by the hard sell, business-to-business folks who promise "insane profits" from "explosive lead generation" created by "killer copy." And it's been very successful for many.

But if it's NOT a good fit with your values or even how you feel about sales and marketing, I've got another approach for you.   

There's a new sales voice emerging. And husband and wife Judith Sherven and Jim Sniechowski (best known as Judith & Jim) are the leading voice for what is becoming known as Soft Sell, heart-based Internet Marketing.

They also produce the ONLY Internet marketing conference for the Soft Sell Community, "Bridging Heart and Marketing II" which takes place September 12-14 at The Ayres Hotel - just minutes from the Los Angeles airport.

The underlying theme of their conference is that "Selling is Spiritual Service" and you can get in on 2 Free Telesemiars with myself and several other world class speakers - AND ask us your most important questions about Internet marketing.   

Just go here to get registered for these Free Calls            

These Speaker Panel Tele-calls are Wednesday and Thursday August 13 and 14 at 5:30 pm PST/8:30 pm EST.

I'll be on the Thursday night one!

And when you register you can submit your questions for the panel members to answer during the calls.

If you can't be on the calls, no problem! Judith & Jim will be recording them and as long as you are registered for the calls, you will get the audio files.

So deepen your understanding of relationship marketing and how to promote what you do from based on your heartfelt integrity by getting signed up now

I really like with Judith and Jim are doing for Internet Marketing, and I'm glad to be a part of it.

There is a new major change to the admin panel inside your shopping cart account.  This change should not affect your website links, it's only an organizational change.

The products menu is now VERY different.  The change is better in that it groups together product options in a more logical way.  So this should make it easier for you to manage your products inside your account.  It also makes sorting your products much easier.

So all the functionality has stayed the same, it's just how the information is organized. 

The shopping cart company has prepared a short video for you.  Unfortunately, there is not audio to go with it (just a music sound track).  My guess is that they did this so that the non english speaking people would not feel left out.  There is text explanations that go with the short (under 5 min) video.

You find that by logging into your shopping cart account, and clicking the link under 'Announcements' on the right.

I will review this next week during my Shopping Cart Club Webinar . During that webinar I will answer any questions you may have about these changes.

If you are not a current club member, you can join me here

What do you want to know about setting up discounts and coupons for your visitors and customers?
Since the new coupon box was released in the new version of the shopping cart, it now makes it much easier to give out coupons to your people. It's a lot of fun to use, and it encourages people to buy from you.

So, since I'm going to relaunch my "How to Setup Discounts and Coupons" program in the coming weeks, and before I do, I'd like to find out what you want to know about using discounts and coupons with your 1ShoppingCart (Marketers Choice) account.

When you give me your questions, no matter how simple or complicated, I can then find the answers and put it together in my training.

So go ahead and comment here and let me know your thoughts.