You don’t need to hire a webmaster to create a web store for you! Just use blogging technology to build your website, and you can do it all yourself.
The folks at OperaDepot did just that! It’s a site for opera cds, recordings, that you can get shipped to you, or download online.
Check out http://www.operadepot.com
Opera Depot uses the new version of the shopping cart system. It’s a great case study!