Use this 1ShoppingCart tip to understand where your visitors are coming from. This marketing tip will allow you maximize your marketing efforts by allowing you to measure your results and focus on your most effective marketing.
How are visitors finding your website? If you want to increase your exposure and customer base, then this is one of the most important questions you can ask. There is no point spending money on marketing when you can’t measure the results. And the more thoroughly you can discover where your visitors are coming from, the better you can focus your marketing efforts.
The best part is, it doesn’t have to cost a lot – or, even, anything – to discover how visitors are getting to your site. By including a “Where did you hear about us?” field on your order form, you can get instant data on how they are finding you.
If you have the 1ShoppingCart system, you are already familiar with this feature, since it comes standard on the order form. But with this system, “How did you hear about us?” is just a textbox. Visitors have to type in an answer, and they usually don’t take the time to do it. So what your visitors need is a quick, easy way to give you the feedback you’re looking for.
The most effective way to garner this information is with the use of a drop-down menu. With a drop-down menu, you provide pre-made answers for your visitors. They make a quick, easy click and – voila! – they’re done. My clients are finding that, since they changed from the textbox to the drop-down menu, the response rate has increased significantly.
Drop-down choices could include:
A search engine
Your newsletter
Magazine article
Banner Advert
Email announcement
A friend
Other
Marketing measurement is a great idea. Make your website all it can be by following this simple, but highly effective, marketing tip.