"Five
Fatal Marketing Mistakes People Make When
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Mistake #
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Buying Process for Multi-Product Websites |
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Here are 2 case studies of websites using the correct buy links: Case
Study #1: Multi-Product Website
www.SpeakerMaryFoley.com |
Product "Catalog" Page |
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Contents of the Shopping Cart Basket ("View Cart" Page) |
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The Secure Order Page |
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The Buying Process for Single Product Websites |
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Case Study #2: "Sales Letter" Mini-Site |
One Page ("sales letter") website |
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Link at Bottom of Web Pages Goes to the Order Form |
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Order Form "Mirrors" the Sales Letter |
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"Buy"
Links Explained: |
Inside Your Shopping Cart System Product Details![]() |
There are 3 different ways to have a buy link on your website: All ways can say anything you like to the visitor.
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Example with Blue Underlined Text Link |
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Example with HTML Button Link |
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Graphics Link on Web Page |
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All of these go to a link that looks something like this: (LONG UGLY LINK)
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Mistake #
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Opt in Process |
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How the Opt In Process Works:
3) Once added to your Shopping Cart Database, the system sends the person an email message by autoresponder. |
Opt In "Above the Fold" |
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"Thank You" Page Gives Download |
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Opt In Box In the middle of the sales Letter |
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"Thank You" Page Pops Up |
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Opt In Box With Audio Playing |
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"Thank You" Takes You to Main Web Site |
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The Difference Between a List, An Autoresponder, and BroadcastingA List is a concept. It is a group of subscribers. They can be prospects (people interested but have not bought from you), customers, or affiliates. An Autoresponder is a mechanism that sends out email message(s) automatically. It can be one messages or a series of messages. You specify the day the email message goes out based on the day the user first signed up. For example:
Broadcasting is an action that you take to send out 1 email message to a list. This message goes out on a specific calendar date. When you broadcast everyone on your list gets the message all at the same time. For example if you are announcing a Teleseminar you would broadcast that because it happens on a specific date. (May 19th , May 20th, or Immediately) The difference between Autoresponders and Broadcasting is that with autoresponders everyone gets the message on a different date, because they are all in a different cycle.
In your shopping cart account, to find your "list" go to the autoresponder section and from there you can see who is on your "list" |
Your Autoresponder "Lists"![]() |
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Mistake # |
Home Page |
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Order Form Before |
Order Form After |
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"My conversion rate went from 19% to 33%!"
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Case Study #4: Order Form Before and After
Home Page |
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Order Form Before |
Order Form After |
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Mistake #
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What Happens When Someone Buys Your Product |
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Internet Explorer
Secure Order Pages |
FireFox Secure Order Pages
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'https' at the Top to Show It's Secure! |
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Shopping Cart System: has secure servers that can safely collect customer data and credit card information. Gateway: the "middle man" that takes the credit card data and authorizes it, returning an authorization code back to the shopping cart system. Merchant Account: the "bank" account where the money from the customer is deposited into. From there it is automatically moved into your regular checking account a few days later.
BONUS: Open a Merchant Account
with a Gateway Account from me and I'll personally hook up your Authorize.net
Gateway to your Shopping Cart for FREE Go here for more details |
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Mistake # |
How an "AdTracker" Works |
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Example of a Google Ad |
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Example of inside Google Adwords |
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Inside Your Shopping Cart Account:
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Here
is what you will get with this Program
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Along with your Program, you'll get access to the Queen each month in her private members only club. Call in each month and ask any question you have on your shopping cart system. The shopping cart is really a marketing tool, so use it to it's fullest. This bonus like having a private coach! ($87 value) |
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Club Member Benefits
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Bonus
#2:
FREE Access
to "The Queen's Vault" an online Visual Reference Guide
Along with your Teleseminar registration, you'll automatically get access to my online visual guide "The Queen's Vault" It has Lots of pictures and diagrams to help you get set up on your web store quickly. This way you can get started setting up even before the class starts ($97 value)
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Bonus #3: Tested ASK Campaigns That Work! Alex Mandossian's acclaimed teleseminar where he teaches you how to use the power of the ASK Database to make your existing online ventures more profitable and to create new opportunities for yourself. ($97 value) |
Special Extra Bonus #4: How to Setup Discounts & CouponsListen to this 110 minute audio teleseminar by Christina Hills as she guides you through with a 40 page Visual Handout (with lots of annotated screen shots) on how to set up your discounts and coupons. PLUS online video explaining Adtrackers! ($97 value) |
Plus More Bonuses When You Order
And Online Digital Version in Members Area for Immediate Access
Total Value = $960 ---------> Your Price $397
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100%
Money Back Guarantee! If after you listen to all the audio-classes and feel that you did not get your money's worth, contact us for a full refund. |
Or
Order With Credit Card Over Our Secure Order Form!
30 Day Trial Shopping Cart Account |
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"Christina has so many tips and tricks"
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