Archive for Ad Trackers
In creating a coupon for the club to come to Module1 Teleseminar of Shopping Cart Secrets, I discovered a cool coupon trick with the new shopping cart coupons feature. (side note: if you have bundled offers, and you want to give a coupon, you must use an order based coupon) If you want to have a link that a person clicks that will drop the coupon into their shopping cart, instead of them having to enter the coupon, you can do that.
Here are the steps:
1) create an Ad Tracker (you can have the destination URL go anywhere you want it to go. i.e. the sales letter, or the order form) Once created you will get an adTracker link like this: http://www.on2url.com/app/adtrack.asp?MerchantID=53948&AdID=369623
2) create a coupon and give it the coupon code the adtracker id. For example in the ad tracker above give it: 369623
3) you are now done with that coupon, and all you need to do is to give out the link for the ad tracker.
When the customer clicks on the link, it will drop the coupon code into their basket, so they do NOT have to enter it manually. Sweet! (side note: if you have bundled offers, and you want to give a coupon, you must use an order based coupon)
Question: "I have an ebook with a sales page. I want to test 3 prices on this ebook but leave the sales page the same. How do I do this? Do I need to duplicate the product to create 3 products each with a different price, then have 3 sales pages and set the ad tracker to rotate across the 3 pages? Or is there an easier way?"
Answer: This is a great Advanced Question for folks who are ready to start testing
You can use Ad Trackers to split test your product prices in 2 ways. But one of them will give you more accurate results.
Method #1) You can create 3 separate sales letters with the 3 prices on all 3, leading all to 3 separate order pages. The only thing different on these sales letters would be the prices.
In this case the AdTracker link is the link that leads to the sales letter.
Method #2) You can have 1 sales letter with no prices on it, and the link to buy would lead to 3 different order pages all with 3 different product prices.
In this case the Adtracker link is the link from the sales letter to the order form.
The reason why it's important to use Method #1 is because it will show you a pure price split test.
Now Method #2 is a bit easier to implement because you will have only 1 sales letter, but it will not give you accurate statistics. You see, without the price on the sales letter, you will get a lot of clicks to the order form just to learn the price. So your 'click to sale' ration will not be accurate.
Here is how you would implement Method #1:
Just take your sales letter and duplicate it 3 times.
Copy sales.html to sales1.html,
sales2.html, and
sales3.html
On each sales letter have a different buy link to the 3 products with the 3 prices.
(Make sure the top html, (if you are using it, is exactly the same in all 3)
Now create an AdTracker with Destination URL1 = sales1.html
Destination URL2 = sales2.html
Destination URL3 = sales3.html
Now your link to the sales letter page will be this AdTracker link!
One more note on this:
Once you settle on a price, then you will want to take off the AdTracker, and just link to the sales letter with the winning price.
And also, come up with a good explanation for those customers who paid the higher price. You can even send those folks a coupon with the price difference to buy something else!
