The Difference Between a List, an Autoresponder, and Broadcasting

August 27, 2007 by Christina Hills

A List is a group of subscribers. They can be prospects (people interested but have not bought from you) or customers.

An Autoresponder is a mechanism that sends out email message(s) automatically. It can be one messages or a series of messages. You specify the day the email message goes out based on the day the user first signed up.

For example:

'Day 0' is today,

'Day 1' is tomorrow, and

'Day 7' is a week from now.

Broadcasting is an action that you take to send out 1 email message to a list. This message goes out on a specific calendar date. When you broadcast everyone on your list gets the message all at the same time.

For example if you are announcing a Teleseminar you would broadcast that because it happens on a specific date. (Oct 19th , Oct 20th, or Immediately)

The difference between Autoresponders and Broadcasting is that with autoresponders everyone gets the message on a different date, because they are all in a different cycle.

To learn more about this, come to my free monthly teleseminar that gives an overview of the 1shopping cart system.

It happens the first Wednesday of every month!

Spread the Word!

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Filed under Email Marketing, Tips by Christina Hills

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Grass Valley, California, USA.
www.ShoppingCartQueen.com